Posted By Amanda Collins on February 5, 2010

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Acclaimed media strategists discuss the pros and cons of DIY media strategy vs. hiring a professional firm

Phoenix, Ariz. (Feb. 5, 2010) — As a business owner, you know you need to let people know about your company, but you may be stumped on which components are the most important and how to best achieve your goals. What’s a reasonable cost for an advertising strategy? Should you advertise on television and radio? Where is your target audience and how do you reach them? Business owners need to balance working “on” their businesses with working “in” their businesses, and it’s impossible to be an expert at everything, so where do you begin?

Alma Steger and Chris Pollack, partners in Untitled Advertising and Public Relations, have been successfully placing clients in media outlets both in Phoenix, Ariz., where the firm is based, and across the country. As small business owners themselves, they understand the challenges others are facing in driving traffic while maintaining a manageable budget in the process. As Ms. Steger shares, “You truly need a strategy in media relations; you can’t write one press release and call it good. It’s an ongoing process to keep yourself in front of press contacts to become the go-to expert in your field.” In fact, Ms. Steger cautions potential clients that a firm that offers ala carte services may not be the best approach. “The first promotional piece may not catch anyone’s attention, but after they’ve heard from you a few times, editors get curious. You have to maintain interest.”

Steger and Pollack will be providing their guidance at The Grammar Doctors‘ monthly brown bag series in February, discussing the pros and cons of building your own media strategy vs. hiring a professional firm. Attendees will have the opportunity to ask questions and learn more about all of the components involved in creating a successful media strategy, leaving with valuable information on how to get started achieving more exposure immediately.

Untitled Advertising and Public Relations and The Grammar Doctors are strategic partners, providing marketing communications and media relations support for businesses and corporations to enhance outreach efforts. Untitled also has a strong presence in the local Hispanic market.

Business owners and entrepreneurs are invited to attend this free workshop on Tuesday, February 16, 12 pm – 1 pm at the office of The Grammar Doctors, 3420 E Shea Blvd, Ste 200, Phoenix, Ariz. Sign up online or call 602-953-5278 for more information.

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Category: Communications
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