Phone vs. E-mail: The battle continues
Posted By Amanda Collins on March 2, 2010
Even though you have your phone with you at all times, do you use it to talk? It seems that most people are using those little gadgets as mini-computers – searching the Web, answering e-mail, or, if it’s the phone aspect, texting. How many of us really use the phone to talk? It seems there’s some kind of negative connotation with calling. Even I am often arrested with the thought that I’ll be disturbing someone if I call, whereas a text or e-mail can be retrieved when the receiver is available.
I was at a presentation recently where the value of a phone call was discussed. SendOutCards folks will suggest sending a card a day or a week to your best clients, but this presenter suggested picking up the phone. “How would it make you feel if someone called you just to check in and see how you’re doing,” asked Sandy Rogers of Face-Time Fridays, LLC. The general consensus was that a phone call makes you feel special; an e-mail has become status quo. Even when Constant Contact offers personalized e-mail newsletters, there’s just something about a phone call.
I suggest you consider how you’re reaching out to your clients. Schedule in time to call past clients or check in with people in your database. Let’s turn around the misconception that phone calls are a hassle and actually start talking again. Most of us grew up in a time before computers were everywhere, so I know we all know how to dial.