Posted By Amanda Collins on March 22, 2011
Regularly, I can be heard “pitching” newsletters to audiences: when I give my 30-second commercial or talk to people in one-on-one meetings. I’m sure they think it’s because I will make money off their business, and while that’s part of it, the benefit to the client is HUGE!
If you’re not familiar with Constant Contact, you should be. They were one of the first online newsletter services. One of their best speakers is Ron Cates, based here in Phoenix. Ron speaks to audiences around the country on social media and email marketing, and he always shares amazing success stories using the medium. Businesses that do this right can drastically improve their profits, sometimes with just one email.
Each time I send out an email, I see nearly immediate results. Because I include a number of links (to blogs, social media, and my websites), I can track my click-throughs on Constant Contact. My website hits spike for a couple of days after I send a newsletter. I also get responses to them, usually about the monthly picture of Patrick or something personal I’ve shared. For instance, my January newsletter went out as Patrick and I were driving to Disneyland for my 40th birthday, and I received a number of birthday wishes from my clients and prospects.
Newsletters don’t always turn into immediate business, but because people are hearing from me regularly, I remain top of mind. In January, two prospective clients who had been receiving the newsletter for a year or more called and became clients. Then, in March, the newsletter was shared by a prospect—and the person who received it became a client.
If you’re not putting out a monthly e-newsletter, you’re missing an amazing opportunity to connect with your client database. I see results monthly in the form of new business, repeat business, and referrals. It’s a cost-effective method of marketing, and you can create a number of lists with unique content and calls to action. If you’re confused on how to get started, let me know! A monthly newsletter written, designed, edited, and sent is just $99 (plus the cost of your Constant Contact subscription).