Recent Blog Posts

Dear Me: A New Way to Tackle Your New Year’s Resolutions

Posted By on December 31, 2011

From December 26th to January 15, we typically start to think about our New Year’s resolutions. We’ll lose weight, eat better, exercise more, spend more time with family and friends, be more focused on our business…. Everything we resolve becomes an exercise in reflection and often helps us to get on the right path. But what if you could go one step farther?

Cruising through my Facebook wall the other day, I saw that a friend mentioned reading his 2011 letter to the universe, noting that he had received everything he had requested, albeit not always in the way he expected. That got me thinking: Why not write a New Year’s letter to yourself? It’s a great way to get in the right mindset to achieve excellence, and it will serve as a reminder of how far you’ve come when you reflect back on it next year.

Last year, I created a series of 3×5 cards with daily affirmations: I’m a great friend, I am loving, etc. This year, however, I’m going to follow my friend’s lead and create a letter to myself. Whether you believe in a higher power, the universal law, or just your ability to have a say in how your life progresses, there are some basic guidelines when writing out these kinds of things:

Write it in present tense.
This isn’t a planning exercise; this is an “I am” exercise. Write your letter as if what you are saying is happening now. There is much more power in “I weigh 120 pounds” than there is in “I will lose 15 pounds in 2012.”

Be specific.
I know a writer friend who believes in the Law of Attraction, and when looking to attract a man into her life, she wrote on her affirmation list: “I am dating a man who is rich.” She got him alright: a penniless, car-less, unemployed man with the NAME Rich. She got what she said she wanted because she wasn’t specific. Reread your list looking for loopholes. If there are any, clear up your language.

Write it in longhand.
This is a tough one for me because I type much faster than I write, but there’s something to be said for the power in putting pen to paper. Draft it up first, if you need to (especially to work out the kinks), but then copy it on a sheet of paper with your own hand. This is a similar exercise to writing down what you need at the grocery store on a scrap paper. You always tend to remember handwritten notes better than those you keep in your head.

Be thorough.
Just as you should be specific, you should look at your life as a whole. Is this the year in which you’ll kick up your business to the next echelon? Will you buy that second home you’ve been wanting? Will you complete a new degree or certification? Don’t silo your life into just work or just personal; look at the whole package. You are a complete person with different goals, and you never know how they’ll overlap.

Be open to the results.
By nature, I’m a positive cynic. I don’t believe in much mysticism, but I figure it can’t hurt either. My house has some feng shui components because it’s a better way to decorate and organize. I follow Law of Attraction because I would rather think positive thoughts than negative ones. And because of my willingness to receive, things appear. That’s the approach you should take as well.

There’s a story about a man who is in a flood and lets a number of saving devices pass him by, asserting that his god will save him. When he shockingly dies, he is upset with his god, but upon meeting him is reminded that many people and devices were sent to save him. Don’t mistake a golden opportunity because it doesn’t present itself exactly as you thought it might.

Be grateful.
No matter what you have or don’t have, be thankful for it. I don’t have an abundance in the bank, but I have what I need, including a wonderful son and supportive friends. Focus on the positive results and you’ll soon see that you probably already have everything you’ve ever wanted, so you’re just opening yourself to have more in 2012!

It Just Takes One: Making the Most of Large Networking Events

Posted By on December 5, 2011

When you head to a networking event, what is your goal? Quarterly, NetworkingPhoenix.com holds Signature Events, where 1,000-2,000 people converge on an area resort’s ballroom to mix and mingle. It is definitely THE place to see and be seen if you’re a business owner or looking to generate more leads, but so few people know how to maximize their attendance.

At each of the past four events I attended, I have generated at least one great contact: One bought a résumé the next day, one became a good friend, one became both a friend and a business collaborator, and at this last event, I met two potential clients through an existing client who talked me up. My time is well spent if I just get one wonderful client or connection; I don’t have to sell to everyone in the room. And that’s where many people seem to be missing the idea.

Although I certainly meet a number of people at these events, my goal is never to sell anything—at least not right then. Naturally, new connections will ask what I do, and I tell them: “I help small businesses get in front of—and stay in front of—their target markets through concise, effective content marketing.” If they ask more, I share a bit more. Sometimes, it’s good to be next to someone who knows what I do, because he or she will often elaborate on my short answer by giving me an instant testimonial. At the latest event, I was with a current client, who shared,” Amanda does all of our marketing, including social media, blogs, and writing awards. Without any SEO, we come up first when you type in anything about our industry, and we are consistently at the top of Ranking Arizona.”

What a great testimonial! If I heard that about someone, I would want to learn more for sure. It’s a great idea to approach any event with a buddy, preferably a client. In this case, I know so much about that client, that I could give a reciprocal testimonial, which perked up the ears of new folks.

So, when it’s time to head to your next large networking event, remember that you just need to meet one good person. Introduce yourself to a bunch, but hone in on one or two that look like they could be potentials. Have good conversations and, for goodness sake, don’t try to sell anything. In the end, you’ll likely find that you’ll make a lot more than just some quick cash.