Posted By Amanda Collins on August 27, 2012
Did you know that the posts that get the most traction on social media are pictures and videos? This should come as no surprise since Facebook has now switched everyone to Timeline, and Pinterest gains more users daily. We are in, what I like to call, a “Twitter society.” People want to get their information in 140 characters are fewer — and since a picture says 1,000 words, it’s like you get a huge bonus by including one!
I conduct the social media marketing for a number of clients, and I recently posted a simple picture of a new employee for one of my clients. That little picture garnered 15 likes and 7 comments, hitting the views of 308 people. You may not think that’s a lot, but it’s more than anything else that I’ve posted for this particular client, and when this company only has 226 likes, that’s a pretty big deal.
Why is that? No real information was shared, there wasn’t a link, and we didn’t really educate anyone… so what gives?
The reason this one little picture resonated so much is that it was personal. Social media marketing is all about creating a social experience, yet that’s what most people miss on Facebook, Twitter, Pinterest, etc. These are people-powered environments, and people like to see pictures of other people or something that makes them smile or giggle. Those things that “go viral” are the things that touch us. Most of the times, they are not links and boring status updates.
So how do you tap into this social aspect of social media marketing? Share what happens in your office! Birthdays, events, silly jokes, and even a picture of that half-eaten donut you’re enjoying may all resonate with your audience. The trick is to try a few different things and see what happens. On The Grammar Doctors’ Facebook page, pictures of spelling and grammatical errors are what have the most traction. I didn’t plan it that way, but that’s what people shared and liked, so I followed their lead.
Listen to your followers. See what they want. That’s how you’ll keep social media marketing efforts truly social.